Marketing Manager Iberia - Electrolux Home Products - March 2012 - Present
Marketing Strategy & Annual Marketing Plan development for Spain and Portugal on SDA Business Unit reporting to the General Manager
Marketing online & offline strategy and campaigns for gaining web traffic and cooperating with Trade Partners in developing actions for increasing the sell-out
Brand Strategy for Electrolux, AEG and Zanussi, focusing on Premium and luxury products
Communication management country wide.
Drive the implementation of the European main guidelines on PR and Communication
Adjust the product portfolio to market needs.
Marketing research, trending investigation to maximize Market Share and Margin.
Apply and implementation of go-to-market plans with in-store packages & promotions (European and local level)
Luxury products brand building
Develop Category Management with main & Key retail partners
Ensure product training sessions on flagship products from the trainers team
Full Marketing & Communication Team Management both in product and communication, and external agencies (Communication, PR and graphic designers)
Marketing Retail - Whirlpool Corporation - March 2010 - March 2012
MarComm Strategy & Annual Marketing Plan
Customer Insights
Margin Increase & Volume Objectives budgeting
ROI for main activities and promotions & Main KPI's establising
Positioning and market trends research
Trade Marketing Retail
Design of the promotional materials and maintains contacts with the Key Accounts and DMs
Determining & Supervising of all promotional activities
Promotions negotiation with major Trade Partners
Key Account Manager - Whirlpool Corporation - March 2009 - March 2010
Consistent over achievement of sales target
Developing and executing effective sales and account plans
Responsibility for the expansion of the company product portfolio by identification of product fits, positioning and sales
Liaising with the wider organization and providing support as required
Product / Category Manager - Whirlpool Corporation - May 2008 - March 2010
Category Management & profitability tracking
Product marketing focused management, implementation of innovation projects in these
Product positioning and market trends research
Product profitability tracking, dialogue in negotiations with major distributors
Product Presentations to main Trade Partners
Marketing Coordinator Iberia - Gruppo Bianchi - March 2007 - April 2008
Marketing & Communication Strategy
Marketing Plan
Creating and full deployment of the whole Marketing Dept.
Managing Iberia Region
Brand & Corporate image implementation
Brand Awarness
Product management
Market analysis
Niches and Business opportunities identification
Media Relations
Trade Marketing - Centres Autoequip S.A. - April 2006 - March 2007
Determining & Supervising of all promotional activities
Corporate communications
Media relations
Product positioning
Detection of business opportunities
Activities & Promotions in the POS
Creation of sales manual for Shop Assistants
